TutorialMAR 08, 2026
Why DPI matters: preparing your web assets for professional print
Web is 72 DPI, print is 300. Here's why getting it wrong ruins your output.
DPI confusion is the most common mistake in cross-medium design.
The rule of thumb
- Web/social: 72–96 DPI - Print: 300 DPI minimum - Large format: 150 DPI is acceptable
Resize without losing detail
Always start from the highest-resolution source you have.